1. Those clever Carlsberg folks
Another excellent ad here from carlsberg, probably the best beer in the world if you believe the hype (I do).
This one is situational, with a couple arriving late into a movie theatre and presented with only two seats remaining in the house…right in the middle of an audience full of less than welcoming guys.
The audience remain quiet, but very quickly, the couple inevitably descend into an intense hushed discussion of whether they want to see the movie at all when presented with the other ‘patrons’ around them.
Its an interesting social experiment to be honest, with some couples showing a high level of prejudice against the other film goers, simply judging them by their appearance rather than just sitting down and enjoying the film they’ve come to see.
Of course, for those couples who decide that they want to watch the movie, on sitting down they’re cheered by the audience and awarded a Carlsberg for their effort.
Very clever Carlsberg. Enjoy below.
The Dead Sea Scrolls are pretty important documents. They were originally found between 1947 & 1956 on the northwest shore of the Dead Sea (hence the name) and feature the oldest record of biblical documents known to exist anywhere.
The scrolls now permanently reside at the Shrine of the Book, the west wing of the Israel Museum in Jerusalem and up until now, if you wanted them to see them, you either had to book a flight or buy a book with reproductions in them.
So Google has gone and done something nice by digitizing the scrolls for everyone to see for free, here. Each scroll is photographed at a resolution of 1,200 megapixels. That’s roughly 200 times greater than your average camera.
To learn more about The Dead Sea Scrolls, there’s a free lecture here from The Great Courses: “Revealing the Dead Sea Scrolls to the World” presented by Gary A. Rendsburg.
The SS Gairsoppa was a merchant ship that was sunk 300 miles off the coast of Ireland in 1941 by U-Boat U-101 of the German Kreigsmarine. World War 2 was raging at the time, and the Gairsoppa was just one more boat that didn’t make it in the Battle of the Atlantic.
Out of the 86 people on board, only 31 men stayed alive for any time period in one of the ships lifeboats. After spending seven days at sea, the count was down to 6 men, and in one final act of cruelty, all but the second officer died after the lifeboat was smashed against the rocks on part of the British Cornwall coast.
The boat meanwhile, was resting three miles below the surface of the Atlantic and holding a very significant cargo – 200 tons of silver bullion worth around USD$200 million dollars.
The exact resting place of they ship had been a mystery until late last week when treasure hunters located the 412-foot ship, settled upright on the seabed with its cargo holds open.
The treasure hunters are now planning how on earth to get the silver out, with the most obvious choice been remote-controlled submarines. The firm plans to begin the retrieval in the second half of 2012, the BBC reports.
To read more on what will be the largest amount of treasure ever recovered, click on the BBC article here or on the image of the ship above.
Pretty incredible stuff.
4. Here comes Battlefield 3 (and some other gaming stuff)
I am a gamer. I try to keep the knowledge of this hidden to everyone apart from other gamers because non-gamers just do not understand.
They cannot understand what it is like to extract intelligence from a heavily guarded compound, the thrill of driving at 300kph in an exotic car or the perseverance you must show in remote mining Iridium in the far reaches of the Nebula Constellation all in the name of upgrading some part of your load out.
So it is with some excitement that Battlefield 3 is coming out in about a month, it been pretty much one of the biggest games to come out in recent years.
The triple A titles that come out now (of which BF3 is one) cost the same to create as a typical blockbuster Hollywood movie does and the advertising campaign budgets to match (USD$100 million in BF3′s case).
And while movies make money, games can be more lucrative because their product doesn’t just last a summer season. In fact, a good game can continue to sell downloadable content, special editions and upgrades up to 2 years from its initial release date – meaning the earning potential is huge.
So here’s a taste of what on earth BF3 is, from a 60 second TV ad that has just started running in the U.S. Enjoy (or maybe not).
5. Man on a Ledge movie trailer
This movie looks excellent. It features Sam worthington (without his Blue Avatar Paint on) as an ex-cop turned con threatening to jump to his death from a Manhatten hotel’s roof-top. Police and a psychologist respond, trying to talk the man down as an ever larger crowd forms far below. Meanwhile his brother is busy readying himself for the largest heist of all time.
The trailer doesn’t give too much away, but I get the feeling that the ex-cop is trying to right some wrong that the Ed harris character plays. Either way, it looks pretty good. And it also features the lovely Elizabeth Banks.
Another must see.
Enjoy.
http://www.youtube.com/watch?v=sBJSfqdhyTg
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Ah Iridium mining. Bane of my existence.
ror. Yeah finally got me2. Oh lordy is it addictive.